The location of a new dealership or relocating one to a new location may have a significant impact on the market share of several dealerships in the network. AfricaScope has conducted a catchment area analysis of Suzuki dealerships in Gauteng to provide the company with a scientific approach to making informed decisions about the optimum location of dealerships in the province. AfricaScope provided its information on 2010 population estimates and income statistics. The information was made available in a Google Earth format so that it could be easily visualized and used in their decision making.