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AfricaScope answering Zuma's triple challenge of unemployment, poverty and inequality

President Jacob Zuma at the ANC's 100 year celebrations identified unemployment, poverty and inequality as the three greatest issues needing South Africa's attention. According to a BizCommunity press release he was also quoted as saying that "as we move into the future...

Current population estimates foundational in Africa's development

In the New Partnership for Africa's Development (NEPAD) the leaders of the continent have agreed that for the future development of Africa there is a need for:

  • Continued support from the donor community
  • Foreign direct investment
  • Increased...
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Background

Members of AfricaScope have been working with one another for more than 15 years. The origins of AfricaScope were in the market research, social science and GIS fields.

AfricaScope finances for poorBob Currin was one of the founder members of SAtoZ, which was regarded as being one of the most innovative and creative strategic research and marketing organisations in South Africa. SAtoZ over many years provided reliable business information including:

  • the Consumerscope - an advertisers guide to the South Africa market
  • the SA Future Market Digest
  • the LSM Continuum and Mindset dataset
  • SAtoZ - the decision-maker's encyclopaedia of the South African consumers
  • the Seven Doors video - the inside story of the South African consumer market
  • patterns and pathways
  • the Eskom Omni Panel Survey and
    the South African Business Survey

At the same time Craig Schwabe as the director of the GIS Centre at the Human Sciences Research Council (HSRC) was pioneering the development of spatial databases for use in the public sector. One of the areas was the development of socio-economic databases, more specifically the capturing of census data into GIS.

Living StandardsIn collaboration with SAtoZ these datasets were made available to the private sector. As the geoinformation industry developed new datasets, such as the Living Standard Measures (LSM), Mindset and Financial Summary Measures (FSM), were developed specifically for the private sector. Extensive market research and spatial analysis has been done in providing socio-economic and consumer profiles for private sector companies.

Over the last five years there has been a strong focus on research in the financial and Micro, Small and Medium Enterprise environments within South Africa, Africa and Asia. Members of AfricaScope have provided technical expertise into the implementation of financial and MSME surveys in countries like Botswana, Tanzania, Zambia, Ghana, Nigeria, Kenya, Mozambique, Rwanda, Uganda, Pakistan and Thailand.

AfricaScope has considerable experience in public sector-basedFocus group quantitative and qualitative research arena. More recently Craig Schwabe has acted as a technical adviser in the implementation of Citizen report card surveys in Ghana, Sierra Leone and Mozambique. Bob Currin has overseen the implementation of a socio-economic and health survey in the Royal Bafokeng Nation. 

Over the years the members of AfricaScope have developed strong relationships with associates that allow it to conduct its work. AfricaScope has also developed strong partnerships with organizations in the development of many of its unique products and services.

AfricaScope news

  • Suzuki optimizing dealership locations
  • Africascope appointed by Spatial Committee for Information
  • Geomarketing tool developed for Iveco
  • Nissan SA dealerships located in Gauteng
  • Final report completed for Royal Bafokeng Nation
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General news

Finances for the Poor
ICT Penetration
Information for Africa

  • The True Size of Africa
    12 February 2012
  • Agricultural Development Assistance Mapping (ADAM)
    12 February 2012
  • MapIT launches Location Based Service platform
    8 February 2012

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